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CMO Perspective is a quarterly newsletter that provides a unique view of the most pressing challenges and issues facing senior marketing executives with proven best practices and pragmatic solutions to help transform the marketing organization.

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Operational Agility Solutions

Solutions to dominate a market through continuous innovation of internal processes and strategic thinking.

Integrated Marketing Plan

CMO Solution Integrated Marketing Plans help companies develop strategic plans for marketing that align marketing initiatives and objectives to the goals of the corporation. The best practice approach to marketing planning requires that companies take a top down approach that deconstructs corporate objectives and aligns them with key marketing campaigns and metrics. Fundamental to successful planning is the CMO Integrated Planning™ program for building marketing plans that enables marketing executives to create alignment across the company, bring clarity to objectives and metrics and mobilize resources against an scalable operational model.

Solutions

The CMO Solution to Marketing Planning

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Profile (Define partner profile)

A situational and environmental audit marketing to establish a performance baseline for strategic planning.

Capacity (Design channel capacity)

Deconstruct the corporate objectives and align marketing goals, metrics and campaigns to ensure strategic alignment.

Program (Architect program and routes)

Identify, model and configure operational, customer and route initiatives to achieve the strategic intent and attain the success metrics

Marketing Performance Audit

CMO Solution Marketing Performance Audits provide marketing management with a 360 degree assessment of marketing performance. The best practice approach to performance assessment goes beyond activity based methods to incorporate qualitative and quantitative measures across three dimensions of performance: Operational Agility, Customer Accuracy and Market Acceleration. Fundamental to the program is the CMO Solution Marketing Performance Audit™ framework which provides an leading indicator snap shot of the organization’s performance needs that extends past classic quantitative metrics and activity based results to account for multiple perspectives: customer, team, supplier, partner, competitor.

The CMO Solution to Marketing Audits

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Profile (Define partner profile)

Gather and analyze performance data and input from a wide variety of sources including customers, partners, colleagues and team.

Capacity (Design channel capacity)

Find patterns and commonalties in feedback and metrics to identify gaps between objectives and actual performance.

Program (Architect program and routes)

A structured audit report that provides objective review of current performance and future priorities of marketing.

Product Portfolio Management

CMO Solution Integrated Portfolio Management helps companies develop an collaborative product management process to maximize current portfolio profitability and streamline new product introduction. The best practice approach to product management requires that companies implement the workflow, governance structure and systems to support agile innovation and accelerate time to market. Fundamental to effective product management is the CMO Product Portfolio Management™ process that features an empowering governance structure, product profitability focus and a collaborative innovation process to integrate strategy, resources, applications, and information and alleviate the single point of responsibility that so commonly afflicts product management.

The CMO Solution to Product Management

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Profile (Define partner profile)

Audit of strategy, team, process, systems and market dynamics to set baseline for improvement and change.

Capacity (Design channel capacity)

Architect a workflow and governance structure to maximize pace to market and minimize risk of delay or suboptimal quality.

Program (Architect program and routes)

Design and configure a collaborative process to integrate strategy, resources, applications, and information that fits the current situation.

Marketing Metrics System

CMO Solution Marketing Metrics programs help marketing organizations define, select and configure an easy-to-understand marketing dashboard based upon an innovative set of proven performance metrics. The best practice approach to metrics creation and management goes beyond traditional reporting to deliver predictive analysis and meaningful performance data across quantitative and qualitative measures. Fundamental to the program is the CMO Collaborative Measurement™ system that measures performance across all marketing constituencies, against key comparative benchmarks and enables “what-if” scenario modeling to determine the cause and effect of specific activities, investments and programs.

The CMO Solution to Marketing Metrics

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Profile (Define partner profile)

Establish and align the team and company to an operational marketing model that will form the baseline for performance measurement.

Capacity (Design channel capacity)

Integration with stakeholders, systems and comparative data to add perspective to qualitative and quantitative measures.

Program (Architect program and routes)

Develop performance metrics that are deconstructed from the objectives of the corporation and provide insight into marketing.

Pricing Strategy

CMO Solution Pricing Programs help companies assess, design and implement pricing strategies to maximize market share and margins. The best practice approach to pricing strategy goes beyond quantitative models and competitive benchmarking to employ a multi dimensional value based approach to building sustainable and profitable pricing. Fundamental to the program is the CMO Strategic Value Pricing™ model that leverages a proven value based approach to identify and implement sustainable positioning and profitability strategies for the entire product portfolio.

Solutions

The CMO Solution to Pricing Strategy

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Profile (Define partner profile)

A situational assessment of current price strategy, structure, levels and implementation within a market context.

Capacity (Design channel capacity)

Define and configure key pricing metrics and profitability model to serve as the foundation for pricing implementation.

Program (Architect program and routes)

Implement, track and measure optimal differentiated pricing strategy and refine based on market performance.


Who We Are

CMO Solution is a new type of marketing partner delivering strategic marketing services that combine strategy and execution to help senior executives improve the agility of their organizations, gain insight into customers and find leverage to access new markets

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