Brand Leadership

“CMO Solution helped us unite the company around a common rallying cry in a time of change which gave our partners, customers, shareholders and employees clarity and purpose”

- Mike Hall SVP Sales and Marketing

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The Challenge

LANDesk needed to fortify its brand amidst a highly volatile and changing market landscape characterized by two acquisitions within one year which created confusion with customers and with internal and external stakeholders.


The Solution

CMO brand leadership program that focused on reenergizing the brand while simultaneously reinforcing its core values and customer promise through a comprehensive research, testing and rolling thunder roll out.


The Results

Within 9 months a global roll out of brand campaign which served as a rallying cry and unification point for the sales force, partners and customers. Positive brand association increased by 5%.

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  • Marketing
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  • Gaming
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  • Consumer
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Customer Acquisition

“CMO Solution created a high impact demand campaign around a compelling concept which we will be able to leverage globally for several quarters to acquire new customers who’s management needs are becoming more mobile.”

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The Challenge

Intel needed to increase market share by expanding within the growing mobile enterprise PC market through its vPro chip technology. The challenge was to generate 2 million dollars of pipeline within 12 months by leveraging its key systems management partners.


The Solution

CMO Customer Acquisition program architected as a comprehensive integrated campaign focused on the extended enterprise concept and growth in remote and branch office computing and executed across email, telesales, social and web marketing.


The Results

Within 6 months Intel has generated its target pipeline and continues to find leverage opportunities for the extended enterprise concept within its vPro business unit.

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  • Agencies
  • Marketing
  • Consulting
  • Gaming
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  • Hospitality
  • Consumer
  • Software
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  • Automotive
  • Services

Channel Program Development

“CMO Solution helped us build the program, recruitment plan and financial model for our MSP program. Ultimately this will enable us to serve more customers and gain market share”

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The Challenge

LANDesk needed to develop a program to reach the growing MSP market for systems management service delivery. The goal was to create a world class yet streamlined managed service program to provide competitive advantage for the company in this growing market.


The Solution

CMO Program Development to architect a strategy, financial model, programmatic framework and enablement plan targeting the largest global MSPs including Infosys, Wipro and Cognizant.


The Results

Within 3 months an MSP strategy and programmatic framework was implemented and within 6 months both Infosys and Cognizant were recruited and on boarded as initial MSP partners for LANDesk.

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Messaging and Positioning

“CMO Solution helped us unite the company around a common rallying cry in a time of change which gave our partners, customers, shareholders and employees clarity and purpose”

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The Challenge

Embotics needed to reposition itself within the highly competitive virtualization market to enable it to effectively differentiate itself from competitors in a way that was sustainable and operationally possible.


The Solution

CMO Messaging and Positioning to develop a comprehensive messaging architecture designed to provide a clear, compelling and unique message to the market and built in a versatile way for use in PR, AR, Sales and Marketing.


The Results

Positioned Embotics as a leader in virtual asset management and designed a messaging architecture to communicate a unique value proposition around maximizing the lifetime value of assets for companies who are maturing in virtualization.

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  • Marketing
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  • Hospitality
  • Consumer
  • Software
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  • Automotive
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International Market Expansion

“CMO Solution helped us transform our expansion goals into strategically sound and operationally efficient plans that have resulted in a successful penetration of key markets in EMEA and APAC that we can manage and measure.”

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The Challenge

Allegiance had experienced great market growth in the Americas and wanted to extend its success formula to other global markets. The challenge was which markets to enter with what products and through what routes, partners and channels.


The Solution

CMO International Market Expansion program provided the strategic and operational framework to assess market opportunity and accessibility for Allegiance as well as put in place the execution plan to manage and measure success.


The Results

Provided Allegiance with the decision making framework to identify which markets to enter as well as the strategic plan for route and partner selection. The impact was an approved plan for expansion by the board and management team.

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  • Marketing
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  • Consumer
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Product Portfolio Management

“CMO Solution provided us valuable guidance which enabled us to update our product management approach to align the strategy, resources, information and processes for agile portfolio management to support our SaaS business model.”

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The Challenge

Our customer needed to accelerate product time to market to compete more effectively in the highly competitive contact center management market and deliver the operational agility required to be successful with a SaaS business model.


The Solution

CMO Product Portfolio Management program provided the process, systems and governance structure required to move away from silo’d or independent product management to collaborative and agile portfolio management.


The Results

Provided our customer with a comprehensive portfolio management model to enable them to increase time to market and improve the speed of technology innovation to bolster their competitive differentiation and market share.

  • Capital
  • Venture
  • Financial
  • Agencies
  • Marketing
  • Consulting
  • Gaming
  • Legal
  • Hospitality
  • Consumer
  • Software
  • Hardware
  • Automotive
  • Services

Who We Are

CMO Solution is a new type of marketing partner delivering strategic marketing services that combine strategy and execution to help senior executives improve the agility of their organizations, gain insight into customers and find leverage to access new markets

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